Vaidehi’s background lies in Psychology, specifically at the intersection of behavioral research and poverty alleviation. She started her career as a consumer psychologist in the marketing domain and then transitioned towards international development for the global south. She has worked for organizations such as Busara Center for Behavioral Economics, Rare’s Center for Behavior & the Environment, Andlinger Center for Energy and the Environment at Princeton University, and Kantar India.
Vaidehi’s past work comprises of exploring needs, designing tools, and implementing interventions to help people and communities live a sustainable and a healthier livelihood.
She holds a Master’s in Behavioral & Decision Sciences from the University of Pennsylvania where she completed her research on exploring social norms for breast cancer screenings in India, in a collaboration between Centre for Social Dynamics and Behavior Change, University of Pennsylvania and Centre for Social and Behavior Change, Ashoka University.