Tunakujenga education

Using edu-tainment to support children's social and emotional learning at home

Tunakujenga is a family learning program designed to empower caregivers to engage in nurturing and playful parenting to support their children’s social and emotional development.
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Tunakujenga is at the Pilot stage

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Information Flows

Jordan

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Urban Housing

Jordan

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Voluntary and Spontaneous Returns

Jordan

As people displaced by the Syria crisis begin returning to their homes, new approaches will be needed to deal with the unprecedented scale of returns.

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Innovative Financing for Refugee Crises Response

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resettlement

Placement Algorithm

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resettlement

Resettlement Revolving Fund

In this new model for refugee resettlement finance, a self-sustaining fund provides countries with finance for refugee resettlement, and is replenished as refugees fuel economic growth.

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employment

Trade Accelerator

Focused support for Jordanian businesses to foster rapid growth and help them tap into the European market and hire refugees to do so.

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This project became inactive following the Generate Solutions phase

nutrition

Virtual Baby

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resettlement

Ask Laila

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education

Pop Up Learning

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nutrition

Sprout

Niger

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education

Spark

Tanzania

Spark creates alternative learning spaces outside of refugee camp schools to practice play-based learning and social-emotional skills with primary school children.

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This project became inactive following the Prototype phase

resettlement

IRC Connect

United States

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education

Coach Erevu

Tanzania

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nutrition

Low-Literacy Malnutrition Tools

South Sudan

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This project graduated following the Pilot phase

education

Sesame Seeds

In this historic effort, IRC and Sesame Workshop help children whose lives have been uprooted by the Syrian war to build brighter futures.

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This project graduated following the Pilot phase

education

Tunakujenga

Tanzania

Tunakujenga is a family learning program designed to empower caregivers to engage in nurturing and playful parenting to support their children’s social and emotional development.

Find out more

safety

Becoming One

Uganda

Becoming One is a counseling program designed to bring couples closer and prevent intimate partner violence. The program is delivered in partnership with local faith leaders, who guide couples through...

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employment

Match

Jordan

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Modern Man

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There are currently no projects in the Scale phase

Tunakujenga (“We Build You Up”) uses engaging videos delivered through churches and TV broadcast to cultivate new learning behaviors in the family focused on teaching children social and emotional skills, such as grit and problem-solving skills. Leveraging the wide reach of television and existing faith-based networks to reach caregivers wherever they are, Tunakujenga builds on existing community practices to encourage social-emotional learning (SEL) as part of families’ daily home routines.

44% of children aged three to four in Africa experience lower than normal cognitive and social-emotional development. In low-income countries and crisis-affected populations, children face extreme levels of adversity, putting them at increased risk for developmental delays that can follow them throughout their lives. These risks are exacerbated when caregivers cope with hardships, stress, and depression, which manifests in harsh disciplining and caregiving (Betancourt, 2015; Dybdahl, 2001; Galovski, 2004).

 

Our vision

Tunakujenga exists to give parents the tools, skills and agency to reach their own parenting goals. We focus on playful learning experiences and empower parents no matter their circumstances, to engage meaningfully with their children and support their social, emotional and cognitive development.

 

What makes Tunakujenga different?

At heart of Tunakujenga are engaging videos made with Ubongo - Africa’s largest producer of edu-taining content for children - and delivered through trusted institutions, like churches and their faith leaders. SEL games conform to the everyday routines of parents and their children, and engaging materials motivate and support parents and children to practice SEL every day at home.

 

Learning Through Trusted Institutions

Caregiver Clubs in churches with Faith Leaders and existing groups build trust and support learning.

 

Daily Routines

Embedding SEL games into daily routines reinforces existing positive parenting and ensures easy implementation.

 

Supportive Materials

SEL Reference Cards that summarize the activity reinforce habit building and caregiver certificates with family photos provide motivation.

 

Tunakujenga is built with eight ingredients to ensure successful behavioral change

 

A bank of engaging videos

Using methodologies adapted from IRC SEL programming we created entertaining and educative videos with Ubongo that have been localized, tested with users, and use catchy songs, making them memorable for caregivers.

 

Episodes delivered weekly and monthly

Club model: Videos are delivered weekly, to ensure that learning is bite-sized. TV Broadcast: Videos are delivered through a Game of the Month model, to sustain user engagement and enable caregivers to share their own games with the community.

 

Caregiver clubs in trusted spaces

We created Tunakujenga clubs where caregivers gather in small groups to go through the content weekly. Tunakujenga clubs take place at churches, with faith leaders, but the model could be extended to other trusted spaces and leaders.

 

Social media campaigns

TV broadcast is supplemented by various social media campaigns to increase take up. For example, with the Game of the Month campaign, we encourage users to remix and share back their own stories of play.

 

Certificates after completing the program

After completing the program, caregivers and children receive a certificate of completion. It is delivered with a printed family photograph to hang inside the home, reinforcing the sense of family cohesion and accomplishment.

 

Programming supported by the appropriate technology

We are technology agnostic and look at different devices and platforms to disseminate videos, based on context (e.g. TV, radio, tablets, mobile phones, projectors, and other technology). In the case of the Tunakujenga club model pilot, we delivered content through tablets.

 

Quizzes and intention-setting to prompt reflections and commitments

Android OS tablets allow for a custom app which guides the caregiver clubs through activities. After each video and group session, caregivers can reflect on their learning with a group quiz and receive immediate feedback.

 

SEL activity cards

Activity cards display engaging, easy-to-understand summaries of the SEL activities demonstrated in the videos and encourage high fidelity practice and habit building at home.

 

What’s happening now?

We completed a three-month pilot in Nyarugusu Refugee Camp, Tanzania to understand if learning through engaging media with a trusted Faith Leader at a local church led to consistent and lasting changes in caregivers’ behaviors with their children at home. The pilot program launched in October 2018 and recruited five Faith Leaders and 50 caregivers to take part in Tunakujenga clubs at a local church. We reached one million households, on average, during our TV broadcast and social media pilot.

Our research partner, Innovations for Poverty Action (IPA), conducted a baseline and endline survey to test our measures, to understand our target population, and to detect trends in caregivers’ attitudes and child outcomes.

During the implementation of caregiver clubs, we conducted three rounds of monitoring and evaluation and numerous qualitative interviews and observations to understand how the program was implemented in practice. We also prototyped new aspects of the program to quickly iterate on our findings.

Pilot results demonstrated positive suggestive evidence in a number of outcome measures and, while not statistically significant, show most outcomes measures trending in the right direction.

April 2019 | Tunakujenga pilot findings

Pilot results demonstrate positive suggestive evidence in a number of outcome measures and, while not statistically significant, show most outcomes measures trending in the right direction.

February 2019 | Tunakujenga prototypes

The team prototypes new aspects of the program including a cinema model, a maker session model, and english language learning model to quickly iterate on their findings during the pilot.

October 2018 | Tunakujenga pilot begins

Tunakujenga pilot launches with 5 faith leaders and 50 caregivers in Nyarugusu Refugee Camp, Tanzania.

July 2018 | Pilot research plans

The team designs the pilot research. The plans guides further quantitative survey development and qualitative research.

May 2018 | Program and service design

The team finalizes the Tunakujenga program and service design with their team members in Tanzania.

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February 2018 | Content creation and program design

Concept takes on the name Tunakujenga, which means “We Build You” in Swahili. The team films 10 videos with Ubongo and creates SEL activity cards and other learning materials.

November 2017 | Second round of prototyping with caregivers

The second round of prototyping narrows in on designing SEL learning for caregivers. The team conducts a design sprint on caregiver clubs for SEL in churches and schools.

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September 2017 | Prototyping sprint in Tanzania

The team conducts a prototyping sprint for social-emotional learning (SEL) in Tanzania to test three mobile-based concepts: one focused on caregivers - which will eventually become Tunakujenga - one on youth, and one on teachers. The sprint aims to understand current technology use, feasibility and desirability of different mobile channels of delivery, and validating the concept of teaching SEL through different parties.

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August 2017 | Prototyping plan for caregivers concept

A complete plan for prototyping a mobile learning experience for caregivers to deliver Social Emotional Learning messages is developed.

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June 2017 | Product requirements and project plan finalized

The team creates an overview of the product requirements for Dandelion - which will later become Tunakujenga - followed by a more detailed project plan. It aims to answer the fundamental questions that will drive our next 12 months of work.

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August 2016 | Design brief

The team creates a brief on how to build on user experience for education in conflict areas in Niger and Tanzania.

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June 2016 | Field research

The team conducts initial field research in Niger and Tanzania, generating sacrificial concepts for discussion.

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We develop new solutions to better serve people suffering the effects of conflict and crisis.